Let's Talk Marketing
Tips, Tools, Articles & Advice for Software Marketing Professionals

In 2022, the content marketing industry is expected to turnover US $70 billion, which will triple by 2028. And for NetSuite partners, it’s an essential piece of their puzzle when it comes to implementing marketing strategies to grow their business and attract new leads.
But what exactly is content marketing? And how can NetSuite partners use it to their advantage?
In this article, we’ll look at the truth about content marketing for NetSuite partners, what it is, how it can help you grow your business, and some top tips on getting started.
So, let’s get into it!
As marketers, it is our responsibility to generate high quality inbound leads through cost effective channels with the intent of having these leads convert into active opportunities, and with the right sales approach, high value customers.
I speak with a lot of different ERP solution providers and partners (mostly from the NetSuite Channel) about their marketing efforts, and usually, they are all experiencing the same key problems across lead generation, content creation and messaging distribution.

Keyword research is the process of finding the right words and phrases to target on your website. It’s essential for NetSuite Partners to do keyword research before they create any kind of online content, as it will help them determine which keywords are the most relevant to their prospects and which ones have the most traffic potential.

SEO (Search Engine optimisation) is one of the most written and talked about topics in digital marketing. It is also one of the most important things NetSuite partner’s need to consider implementing, as getting this right will result in a consistent flow of organic traffic, which takes very little to maintain and monitor with the right tools in place.

NetSuite Partners that are offering micro-vertical specific solutions are able to better identify and target potential clients and their executives. It can be hard to get C-level decision makers to take notice in an increasingly competitive NetSuite partner community landscape, however showing that your business and team have highly aligned micro-vertical experience and expertise can hugely increase your chances of getting through the door.

With the NetSuite Channel Partner community growing rapidly, more partners are learning why Micro-Vertical Marketing helps them to differentiate, specialize, and thrive. In an increasingly competitive NetSuite community, how do channel partners differentiate themselves in a way that helps them stand out from the crowd? Whilst there are hundreds of strategic and tactical marketing initiatives to be discussed, the one core change that NetSuite partners can make to give them the best possible chance of deep market penetration is ‘micro-verticalization’. Learn More