Master Your Niche with Microvertical Marketing Campaigns

Digital marketing and SEO are two terms that are often used interchangeably, but they are not the same thing. In this article, we will explore the differences between digital marketing and SEO, their benefits, and when to use each one.

Discover the power of content marketing for NetSuite Partners! Learn strategies to drive leads, boost sales, and maximize ROI in this insightful guide.

As a NetSuite partner, one of the best ways to differentiate your business and increase your market share is to focus on a specific industry or industries – what we call “micro-verticalizing” your marketing strategy.

In 2022, the content marketing industry is expected to turnover US $70 billion, which will triple by 2028. And for NetSuite partners, it’s an essential piece of their puzzle when it comes to implementing marketing strategies to grow their business and attract new leads. But what exactly is content marketing? And how can NetSuite partners use it to their advantage? In this article, we’ll look at the truth about content marketing for NetSuite partners, what it is, how it can help you grow your business, and some top tips on getting started. So, let’s get into it!

As marketers, it is our responsibility to generate high quality inbound leads through cost effective channels with the intent of having these leads convert into active opportunities, and with the right sales approach, high value customers. I speak with a lot of different ERP solution providers and partners (mostly from the NetSuite Channel) about their marketing efforts, and usually, they are all experiencing the same key problems across lead generation, content creation and messaging distribution.

Keyword research is the process of finding the right words and phrases to target on your website. It’s essential for NetSuite Partners to do keyword research before they create any kind of online content, as it will help them determine which keywords are the most relevant to their prospects and which ones have the most traffic potential.

SEO (Search Engine optimisation) is one of the most written and talked about topics in digital marketing. It is also one of the most important things NetSuite partner’s need to consider implementing, as getting this right will result in a consistent flow of organic traffic, which takes very little to maintain and monitor with the right tools in place.

NetSuite Partners that are offering micro-vertical specific solutions are able to better identify and target potential clients and their executives. It can be hard to get C-level decision makers to take notice in an increasingly competitive NetSuite partner community landscape, however showing that your business and team have highly aligned micro-vertical experience and expertise can hugely increase your chances of getting through the door.