Fast Facts

The Challenge

CEBA Solutions' Website Challenges

CEBA Solutions was facing several challenges with its website and overall online presence, which resulted in online marketing being a low performer in CEBA Solutions wider lead generation strategy. Whilst referrals and proactive prospecting from CEBA Solutions sales team were keeping the pipeline steady, they knew that their website could be performing better.

Limited Content and Outdated Design

The existing website content was sparse and outdated, which made it difficult for visitors to understand the full range of services offered by CEBA Solutions. Additionally, the website's design was no longer in line with modern web design trends, making it less visually appealing and harder to navigate.

This limited content and outdated design led to several problems:

1. Reduced user engagement: With little content to engage users, visitors were less likely to explore the website and learn about CEBA Solutions' offerings.
2. Poor first impression: The outdated design gave the impression that CEBA Solutions was not keeping up with the latest industry advancements, potentially undermining their credibility.

Lack of Landing Pages for Critical NetSuite Searches

CEBA Solutions' website lacked dedicated landing pages targeting critical NetSuite searches, such as industry editions and modules. Without these landing pages, the website was missing out on opportunities to capture potential leads searching for specific NetSuite services and solutions.

This lack of targeted landing pages had several negative consequences:

1. Missed lead generation opportunities: Potential customers searching for NetSuite services were less likely to find CEBA Solutions' website, resulting in lost leads.
2. Lowered search engine visibility: Without content that matched the search intent of users, the website struggled to rank well for important keywords, further reducing its online visibility.

Insufficient Thought Leadership and Online Presence

CEBA Solutions lacked a strong online presence and was not actively showcasing its expertise through thought leadership content, such as blog posts, whitepapers, and case studies. This absence of thought leadership made it difficult for potential customers to recognise CEBA Solutions as an industry expert.

The insufficient thought leadership and online presence resulted in the following issues:

1. Diminished brand reputation: The lack of authoritative content made it challenging for CEBA Solutions to build a strong brand reputation and establish itself as a thought leader in the NetSuite space.
2. Low Social Proof: Potential customers were less likely to trust CEBA Solutions as a reliable and knowledgeable NetSuite Solution Provider due to the absence of informative content.
   

"The team at SaaSMouth are the heartbeat of our marketing engine. We look to them for strategy, leadership and execution and have seen a significant increase in inbound leads from our website and social media campaigns since partnering with them."

- Zabe Siddique, President, CEBA Solutions

SaaSMouth's Approach

To address these challenges, SaaSMouth devised a comprehensive strategy that included the following:

Comprehensive Website Overhaul

Content Expansion

SaaSMouth collaborated closely with CEBA Solutions to carry out a substantial expansion of their website content. The focus was on crafting content that was not only informative and engaging but also optimized for search engines to improve their online visibility. The content expansion strategy incorporated several key elements:

1. In-depth Service Descriptions: SaaSMouth helped CEBA Solutions develop comprehensive descriptions of their NetSuite services, ensuring that potential clients could easily understand the full range of solutions they offer.
2. Blog Post Expansion: To demonstrate CEBA Solutions' expertise and industry knowledge, SaaSMouth supported the creation of new, relevant blog posts that addressed current trends, provided valuable insights, and offered actionable advice.

New Landing Page Creation for Critical NetSuite Searches

Recognising the importance of capturing leads from targeted NetSuite searches, SaaSMouth designed and developed a series of specialised landing pages focused on industry editions and modules. These landing pages were carefully crafted with the following objectives in mind:

1. Capture Leads: By addressing the specific needs and interests of potential clients searching for industry editions and modules, the landing pages aimed to generate more qualified leads for CEBA Solutions.
2. Drive Conversions: Each landing page incorporated clear calls-to-action, encouraging visitors to take the next step, whether that was requesting a consultation, downloading a whitepaper, or signing up for a webinar.
3. Provide Valuable Information: The landing pages were designed to offer valuable insights and information about the targeted NetSuite services, positioning CEBA Solutions as a knowledgeable and reliable solution provider.
4. Improve Search Engine Visibility: SaaSMouth optimised the landing pages for critical NetSuite search terms, helping to boost CEBA Solutions' search engine rankings and increase their visibility to potential clients.

Through these comprehensive website overhaul efforts, SaaSMouth enabled CEBA Solutions to enhance their online presence, showcase their expertise, and ultimately, generate more leads and drive business growth.

Ongoing Monthly Content and Thought Leadership Creation

To ensure CEBA Solutions maintains a strong online presence and establishes itself as a thought leader in the NetSuite solutions space, SaaSMouth has implemented a robust, ongoing monthly content creation and curation strategy. This comprehensive approach encompasses several key elements:

Regular Blog Posts

SaaSMouth collaborates with CEBA Solutions to produce consistent, high-quality blog posts that address current industry trends, share insights, and offer valuable advice to readers. These blog posts not only serve to engage the audience but also showcase CEBA Solutions' in-depth knowledge and expertise in the NetSuite ecosystem.

White Papers

SaaSMouth works with CEBA Solutions to develop well-researched, authoritative white papers that delve into complex topics within the NetSuite domain. These white papers provide detailed analyses, case studies, and practical guidance for businesses seeking to optimise their NetSuite implementations. By offering valuable, data-driven insights, CEBA Solutions positions itself as a reliable source of information for decision-makers in the industry.

Case Studies

To demonstrate the real-world impact of CEBA Solutions' services, SaaSMouth collaborates with them to create compelling case studies that showcase successful client projects. These case studies outline the challenges faced by clients, the solutions implemented by CEBA Solutions, and the tangible results achieved. This form of content enables prospective clients to better understand the value that CEBA Solutions can bring to their organisations.

Updates to Existing Content

SaaSMouth recognises the importance of keeping content fresh and relevant in the ever-evolving digital landscape. To ensure CEBA Solutions' website remains up-to-date and continues to provide value to its visitors, SaaSMouth periodically reviews and updates existing content. This process involves refining the messaging, incorporating new insights, and aligning the content with current best practices in the industry.

By implementing this comprehensive content strategy, SaaSMouth helps CEBA Solutions maintain a strong online presence, enhance its reputation as a thought leader, and ultimately, attract more potential clients in the competitive NetSuite solutions market.

Fully Managed Social Media Campaign Creation and Execution

SaaSMouth implemented a full-service social media strategy for CEBA Solutions, with the goal of increasing their brand awareness, building relationships, and driving engagement. This comprehensive strategy encompassed various aspects, including content creation, curation, engagement, and analytics tracking.

Content Creation and Curation

To ensure a consistent and impactful presence across various social media platforms, SaaSMouth developed a content plan that highlighted CEBA Solutions' expertise, services, and success stories. This plan included:

1. Custom Graphics and Visuals: SaaSMouth created eye-catching graphics and visuals to accompany social media posts, making them more shareable and engaging.
2. Industry News and Updates: By sharing relevant news and updates from the NetSuite ecosystem, CEBA Solutions positioned itself as an informed and up-to-date source of information.
3. Thought Leadership: SaaSMouth curated and shared articles, blog posts, and other content that showcased CEBA Solutions' thought leadership in the NetSuite space.

Engagement

SaaSMouth recognised that engagement was crucial to the success of CEBA Solutions' social media campaigns. They focused on:

1. Responding to Comments and Messages: SaaSMouth ensured timely and appropriate responses to comments and messages from followers, fostering a sense of community and building relationships.
2. Monitoring Mentions and Conversations: SaaSMouth actively monitored mentions of CEBA Solutions and related conversations, joining in where appropriate to provide insights or address questions.
3. Promoting Collaboration: SaaSMouth identified opportunities for CEBA Solutions to collaborate with industry influencers, partners, and clients on social media to expand their reach and credibility.

Results and Success Metrics

The collaboration between CEBA Solutions and SaaSMouth yielded impressive results:

Improved Website Performance

1. Increased organic traffic by 400%
2. Higher search engine rankings across the board and added 892 keywords not previously ranked.

Enhanced Online Presence and Thought Leadership

1. Expanded social media reach and engagement to 4 thought leadership pieces per month with fully supported social media promotion campaigns.
2. Established industry authority for NetSuite Small Business, NetSuite eCommerce, NetSuite eVehicle and NetSuite Projects and Job Costing.

Boosted Lead Generation and Conversions

1. Increased number of inquiries
2. First completed sale with an annual recurring revenue of $75,000 a 5000% ROI