The Power of Content Marketing for NetSuite Partners: How to Drive Leads and Boost Sales

Developing a Winning Content Marketing Strategy for NetSuite Partners

Effective marketing involves more than just promoting your brand or products to potential customers. It's about creating a connection with your audience and providing them with valuable information that they find useful. Content marketing is a crucial aspect of achieving this connection, as it allows you to establish yourself as a knowledgeable and reliable source in your industry.

Setting Clear Goals and Objectives

Before diving into content creation, it's essential to establish clear goals and objectives for your content marketing efforts. Consider what you want to accomplish, whether it's raising brand awareness, driving website traffic, generating leads, or increasing customer retention. By setting specific, measurable, attainable, relevant, and time-bound (SMART) goals, you can better evaluate the success of your strategy and fine-tune your approach.

Additionally, having well-defined objectives keeps your content focused and aligned with your overarching business goals, ensuring a cohesive and consistent message across all marketing channels. This not only helps to establish your brand identity but also aids in building customer trust and loyalty.

Identifying Your Target Audience

Understanding who your target audience is crucial in crafting content that resonates with them. The NetSuiter Partner community has an outstanding opportunity to implement micro-vertical marketing campaigns in less competitive industry niches.

Conduct thorough research on your ideal customer, including their industry, job titles, pain points, and challenges. This information allows you to create tailored content that addresses these concerns and positions your NetSuite partnership as the solution.

By creating content that speaks directly to your target audience, you increase the likelihood of conversion and customer satisfaction. This targeted approach also helps to establish your brand as a trusted resource in their specific micro-vertical, further solidifying your position as a the leading NetSuite partner in a specific part of the market.

Creating a Content Calendar and Plan

A content calendar is a valuable tool in staying organised, consistent, and strategic in your content marketing efforts. By planning your content in advance, you can ensure a balanced and varied mix of topics, formats, and distribution channels. This aids in maintaining audience interest and engagement, boosting the effectiveness of your efforts.

Additionally, an organised content calendar helps you manage content creation, approval, and publication schedules, ensuring your brand presents a consistent and dependable presence online. This benefits your brand image and accessibility to prospects, helping to establish the trust needed to build customer relationships.

Make the Most of Multi-Channel Content Distribution

When creating your content plan, consider the various formats and channels available to you. Blog posts, social media updates, videos, and webinars are just a few examples of the types of content you can create. By diversifying your content mix, you can appeal to a broader audience and increase the likelihood of engagement and conversion.

Overall, developing a winning content marketing strategy for NetSuite partners requires careful planning, execution, and evaluation. By setting clear goals, identifying your target audience, and creating a comprehensive content calendar, you can establish your brand as a thought leader in your industry, driving customer engagement and revenue growth.

Types of Content That Resonate with People Searching for ERP Solutions

NetSuite is a powerful and versatile platform that offers a wide range of features and capabilities to help businesses grow and succeed. However, with so many options available, it can be challenging for potential prospects to know where to start.

By creating informative and engaging content across a wide range of industries, specialised topics, modules, features as well a specific problems and challenges,, you can help potential customers better understand the benefits of NetSuite and how it can help their business thrive. Here are some types of content that are particularly effective for resonating with NetSuite prospects:

Educational Blog Posts and Articles

Creating educational blog posts and articles is an excellent way to share your expertise, provide value to your audience, and improve your search engine rankings. Long-form articles and content enable you to delve deep into specific topics, address common industry pain points, and showcase the advantages of partnering with your NetSuite Practice..

For example, you could write a blog post about how NetSuite can help businesses streamline their accounting processes or how it can improve inventory management, but from the unique viewpoint of a particular role, or microvertical. By offering actionable insights and advice that resonates with the specific reader, you can amplifying trust in your brand and increase visibility of your unique value proposition..

Educational blog posts and articles can help you build a community around your brand. By encouraging comments and discussion, you can foster a sense of engagement and collaboration with your audience.

In-Depth Case Studies and Success Stories

Case studies and success stories provide a fantastic opportunity to demonstrate how your NetSuite partnership has positively impacted your clients. By showcasing real-world examples of the outcomes of your services in action, potential customers can better envision the benefits your partnership can bring to their own business.

For instance, you could create a case study about how your team helped a client implement NetSuite and achieve significant revenue growth through expanding their sales channels. By highlighting specific metrics and outcomes, you can provide concrete evidence of your expertise and capabilities.

Additionally, these stories offer social proof of your expertise and capabilities, strengthening trust in your brand. By featuring testimonials from satisfied clients, you can show potential customers that your services are reliable, effective, and trustworthy.

Engaging Webinars and Video Content

Visual and interactive formats, such as webinars and video content, can captivate your audience and foster deeper connections. With video content, you can convey complex concepts in an easily digestible manner, while webinars offer a more intimate, real-time connection with your audience.

For example, you could create a video tutorial about how to use NetSuite's financial reporting tools or host a live webinar about best practices for inventory management. By incorporating these formats into your content mix, you can increase the appeal of your content and further engage your target audience.

Webinars and video content can also help you build a sense of community and connection with your audience. By encouraging questions and feedback, you can foster a sense of collaboration and partnership with your viewers.

Informative Whitepapers and eBooks

Whitepapers and eBooks offer more comprehensive, long-form content that allows you to explore complex topics in detail. By sharing in-depth knowledge and expertise, you can increasing your chance of generate qualified leads through call to actions and forms on your website. When content provides enough value, people convert. Period. 

As an example,  you could create an eBook about how to use SuiteScript to optimise and automate a specific time consuming process or a publish a whitepaper, with original research about the benefits of cloud-based ERP systems vs on-premise solutions. By offering valuable insights and advice when the prospect is in the right section of your marketing funnel, you increase your chances of converting them into a prospect by giving them information that is highly relevant to their current mind-set.

To Gate, or Not to Gate?

Gated content often requires users to submit contact information to access the resource, enabling you to capture valuable prospect data for further marketing efforts. By using this data to personalise your outreach and follow-up, you can build stronger relationships with potential customers and drive more conversions.

However, not all content should be gated. High value sales resources, such as ultimate buyers guides, or education series warrant gating, however, an article that is designed to educate and inform may not be the best candidate for gating. In addition, gating content stops Google from seeing the content, which means there will be little to no SEO value in the content itself. Think to yourself whether you would exchange your contact details in exchange to access to the resource, based on the quality and usefulness. If the answer is no, then definitely don’t gate. 

Using Content Gating to Offer Convenience

Another way to increase your chances of converting your readers into prospects is to offer your content as a download, that they can read later to share with a colleague. If your content is good enough, many people will be happy to exchange their contact details, because you have already built confidence in the value of your article, and are offering them the ability to share the knowledge with other people. 

Creating high-quality and engaging content is a critical component of any successful NetSuite marketing strategy. By using a mix of formats and topics, you can reach a wider audience, establish your business as a thought leader, and drive more leads and conversions.

Leveraging Social Media and Email Marketing to Amplify Your Content

Choosing the Right Social Media Platforms for Your Audience

Selecting the appropriate social media platforms to promote your content is crucial in reaching your target audience effectively. Research your ideal customer's platform preferences and focus your efforts where they are most active. By tailoring your social media tactics to the platforms favoured by your audience, you can maximise engagement and the reach of your content.

In most cases, B2B marketing should happen on LinkedIn, however there is no harm in posting the content to other platforms too, such as Facebook or Twitter. Your audience is everywhere and no-where all at the same time. Think about getting your content in front of as many eyes as possible. 

Crafting Compelling Email Campaigns to Drive Engagement

Email campaigns can be a powerful tool in amplifying your content and driving engagement. By sending personalised, timely, and segmented messages to your audience, you can keep them informed, engaged, and nurtured. Ensure that your emails offer value, whether it's sharing new blog posts, inviting recipients to webinars, or promoting a newly released eBook.

Measuring the Success of Your Social Media and Email Efforts

Finally, it's essential to track the performance of your content marketing efforts to understand their impact on your business goals. Regularly review your social media engagement rates, email click-through rates, open rates, and lead-generation metrics. By monitoring these data points, you can fine-tune your tactics and optimise your content marketing strategy to drive greater results.

In conclusion, content marketing offers a powerful way for NetSuite partners to differentiate themselves, engage their audiences, and drive business growth.

To Wrap Up

Having a solid content marketing strategy that includes producing valuable and varied content, utilizing social media and email marketing, and staying up-to-date with industry trends can help elevate your brand and drive leads and sales growth for your NetSuite Practice. It's crucial to understand the importance of providing valuable and informative content to your target audience to establish your brand as a thought leader and trusted resource in your industry. With a winning content marketing strategy, you can attract and retain customers, build your online presence, and ultimately increase revenue for your NetSuite Practice.

But Who Has the Time?

If you're a NetSuite partner who understands the importance of content marketing but simply doesn't have the time or resources to create content regularly, SaaSMouth has the solution for you. Our Monthly Turn-key Content Creation Services take care of everything, from strategic planning to content writing to social media campaign creation and website posting, using internal linking leading practices.

Our team of experienced content creators understands the unique needs of NetSuite partners, and prospects and can help you develop a content marketing strategy that resonates with your target audience and establishes your brand as a thought leader in any micro-vertical or industry. With our turn-key services, you won't have to worry about the time-consuming and challenging aspects of content creation, allowing you to focus on other critical areas of your business.

We provide a variety of content types, including blog posts, social media posts, email newsletters, and more, ensuring that your brand is consistently producing high-quality and engaging content. 

Interested in learning more? Don’t take our word for it, claim your free SaaSMouth built content campaign, and see why we are the leading marketing agency for NetSuite partners, globally.